Sunday, September 18, 2011

Rudra Shevlikar, Long-Term Orientation

Long-Term Orientation is the fifth dimension of Hofstede. Long-Term Orientation means the dimension of culture that refers to values people hold that emphasize the future, as opposed to short-term values focusing on the present and the past. Long-Term Orientation was added after the original four to try to distinguish the difference in thinking between the East and West. Hofstede created a Chinese value survey, a questionnaire designed by Chinese scholars, which was distributed across twenty-three countries. It can be said to deal with Virtue regardless of Truth. From these results, and with an understanding of the influence of the teaching of Confucius, who was a Chinese philosopher whose ideas about the importance of practical moral values collected by his disciples in the Analects formed the basis of the philosophy known as Confucianism, on the East and long term vs. short term orientation became the fifth cultural dimension. Values associated with Long Term Orientation are thrift and perseverance and the ordering relationships by status and observing this order and has a sense of shame. And values associated with Short Term Orientation are respect for tradition, fulfilling social obligations, protecting one's 'face', respect or tradition and has the reciprocation of greetings, favors, and gifts. Both the positively and the negatively rated values of this dimension are found in the teachings of Confucius, the most influential Chinese philosopher. The U.S mostly focuses on short-term orientation while Asian countries focus on long-term orientation. So long term orientation focuses on the future rather than short-term orientation which focuses on the present.

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